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❶This method will help Cadburys when developing a new product range as it is accurate and precise.

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There are quite a few areas that you could consider. Are you asking the right questions given the answers you need and do all respondents understand what you mean? Are you interpreting the statistics correctly e. Is for sample representative? Can you use inside sources e. You could also post this question on https: There have been many fascinating studies over the years into the subject of twins.

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Theodora, Beni, Lynne, and Kyle. Comments 0 Please log in to add your comment. Bernardita Lynne Kyle Theodora Methods used: What are consumer attitudes to GM chocolate? How consumers would react to a modification in the production of Cadbury Chocolate bars? How important the GM issue is in comparison to price, health and taste? To allow people to interact with one another in a low pressure environment To facilitate discussion on chocolate brands and GM to gain insight into consumer thinking Gage opinions and attitudes to a controversial topic To be introduced to new issues on the topic Speedy results Mode of Application: How do you feel about particular brands of chocolate?

What do you know about genetically modified food? Gives a subjective and nuanced view about the topic Flexible structure Adjustable conversational style Interviewers can develop and clarify answers To build rapport Mode of Application: Asked number of predetermined questions in a systematic and consistent order.

Do you buy a specific brand of chocolate? How do you feel about Genetically modified food? Fast technique to develop Easy interpretation of answers Reveals subconsious thoughts about the topic. It avoids people preparing their answers. To compare the results with those obtained from the direct methods Method of Application: Developed a short list with the main words related to our topic Asked the questions quickly to prevent the participants from having too much time to think.

Noted body language Performed prior to the focus group so the participants would not have developed their opinions yet. One-to-one, to avoid any peer-to-peer influence Examples of Words used: Chocolate Cadbury GM chocolate What worked: When words are unfamiliar, the participants felt under pressure and did not know how to respond We could have recorded it, to check all the body language Reason for Application: Fast technique Reveals unconscious thoughts about the topic.

It avoids preparation of answers. After the word association but before the focus group. Took note of body language. Examples of sentence completion: A person who eats genetically modified food is….. Genetically modified coca beans for chocolate is…. Critical Analysis What worked: As we did it after the word association, the answers were not as spontaneous, as they had already thought about the topic before Thematic Apperception Test Reason for Application:

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Development of local market place, the market is a place where buyers and sellers come together. Developing this means putting money back into the local market place, not outsourcing, employing from the local community and using local businesses.

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Page 5: Market research Market research is a process designed to link managers to consumers through information. It is used to identify opportunities and make better informed decisions about products which have future market potential.

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Cadburys use market research techniques to help understand its competitors, customers and the environment it is in, as these are the main three things that affect the business from the out side. There are many different types of marketing research some are more effective than others. its about india's leading brand cadbury Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

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Market research companies There are number of market research companies that provide useful information. For example, Mintel (warframelae.tk) is a commercial research organisation which, sell monthly journals containing reports or consumer markets, for example, bread, confectionery, beverage, and financial services. Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%.